No matter what stage of maturity, non-profits are continually challenged to develop and maintain the broad base of the “giving pyramid.” Most often, it’s here that prospects are first identified, qualified, cultivated and solicited. Constantly replenishing this pool of potential donors and engaging them are key to major gift development.

Typically, discovery and early nurturing of donors occur through the following areas:

• Annual Giving/Membership
• Donor Relations (stewardship and cultivation activities)
• Alumni Relations
• Communications
• Special Events

Deliverables

• Analysis of current donor base or assistance in determining “best” segments.
• Recommendations to improve effectiveness of above areas or expand with other segments.
• Tools to track and monitor progress.
• Assistance in implementation if desired.